HQ: Milan, Italy
Over 15M yearly ADV budget managed on Search Engines (Google, Bing), Social Media (Facebook, Instagram, LinkedIn, TikTok), Marketplace (Amazon, Ebay), and provide Marketing services such as Copywriting and Visual contents.
Beyond ADV, Mustbee crafts original communication assets (Copy and Visual).
Customers: International Brands (such as Samsung, TIM, Vodafone) and emerging ones.
How did it happen?
I started in 2019 jumping on the fast growing demand in Digital ADV – and because it was something I could develop without competing with my former companies and people.
My tasks as President in Mustbee:
- Created solution-based execution plans to achieve business goals based on data analysis and reporting.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Brainstormed content marketing strategies based around client’s business goals, existing content and chosen key performance indicators.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Developed digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and monitoring competition.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Developed insights on marketing campaigns to assess performance against goals.