New Genesis
Co-founder · General Manager
More Customers,More Often,Spending More.
Growth & general management for retail and digital businesses.
My team and I at Narciso & Partners build and scale high-impact projects in retail and digital, across Europe and the USA.
Why learn from your own mistakes, when you can learn from mine?
Combining entrepreneurial execution with strategic collaborations alongside multinational brands.
01 — Aesthetic MedicineSince 2023
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+0 Clinics
in less than 3 years
Aesthetic Medicine
I have been active in the aesthetic medicine sector since 2023. From the outset, my approach has been driven by in-depth analysis of successful international case studies, continuous testing, data-driven decisions and a relentless focus on optimization. After leading two highly successful marketing management projects in the field, I co-founded New Genesis in 2024.
The group’s rapid growth comes from a newly designed operating model centered on patient experience, redefining every touchpoint from first contact to long-term relationship. This model enabled New Genesis Group to scale with speed and consistency.
In less than three years, New Genesis Group has become one of Italy’s fastest-growing aesthetic medicine groups, with 11 owned clinics across the country.
02 — IT & Consumer ElectronicsSince 2003
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+€0M Media budget
managed across 2021 and 2022
IT & Consumer Electronics
Since 2003, I have managed and led successful projects in the IT and consumer electronics sectors, across both retail (computer shops and large-scale distribution) and online channels. My experience covers integrated marketing strategies for omnichannel businesses, with a strong focus on performance and scalability.
Most recently, I served as Senior Consultant for Samsung Italy (Cheil), leading paid advertising strategy and execution across Google, Meta, TikTok and Amazon.
Among the key initiatives, I managed the launch of the Samsung Galaxy S22 in 2022, contributing to its market positioning and commercial performance.
03 — Software DistributionSince 2009
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+0 Partners
in Italy and Switzerland
Software Distribution
I entered IT distribution in 2009 with a fully digital, online-first vision and founded Avangate Italy, a value-added distributor (VAD) specializing in IT security.
Built on a 100% online distribution model, Avangate disrupted the traditional channel structure and became a top-tier distributor in the Italian market in less than a year. It went on to serve over 6,000 resellers and e-commerce partners, supporting global brands such as Avast, AVG, Bitdefender and Kaspersky.
04 — International ConsultingSince 2002
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0 Countries
Italy, USA, Switzerland, Czech Republic, Romania
My entrepreneurial journey began in 2002 with a clear vision: putting technology, data and analytical thinking at the core of exceptional, scalable services.
I approach business growth as a structured discipline, where strategy, performance measurement and continuous optimization are essential to creating long-term value.
International Consulting
Hospitality (HoReCa)
From vending solutions with Nuova Era to the international expansion and export of the ginseng coffee brand Pepe.
Yachting
I led web marketing for BWA inflatable boats, strengthening digital positioning and lead generation.
Personal Care
I worked on export strategies that brought iconic Italian brands such as Badedas, Durbans, Leocrema and Vidal to the Far East, aligning brand heritage with local market dynamics.
International Trade Show
I helped create the “Made in Europe” Trade Show in Miami, FL for Gateways Corp., a platform connecting European excellence with the U.S. market.
Beyond BusinessSport & charity
Beyond Business
Outside of work, a few passions have shaped who I am: American football, a sport I played and then helped grow as an executive; Africa, where I have seen first-hand that anyone can make a difference; Sara; and my children, Liam Skye and Swami Scarlett.
Rhinos Milano
Milan’s historic American football club, on the field since 1976, with youth and senior programmes in flag and tackle football. I led the club as president from 2015 to 2017.
rhinos.it →
Gente d’Africa
A volunteer humanitarian association that builds eco-sustainable development projects in Africa (water, health, education, food and microcredit) together with local communities.
gentedafrica.org →
Sara
An extraordinary woman with whom I share both my private life and my business, and with whom I founded Narciso & Partners.
narciso.partners →
Liam Skye & Swami Scarlett
My children, who are growing up far too fast and every day help me discover something new and beautiful.
Uncover hidden value. Fix what slows you down. Get more out of your company and your market. I’m the partner you need.